Ad Spend Stays Strong in Brazil in 2012
An overview of the ad spend in Brazil for 2012 and the media that are attracting the most investment.
View Article3 Key Trends You Need to Know about Brazil’s Mobile Market
Key data points to keep in mind when directing a mobile campaign in the country.
View ArticleOnline Vs. Offline: Which Rules in Brazil?
While some new studies suggest now Internet rules media in Brazil, others show traditional media remains strong. We look at all of them to see what’s happening.
View ArticleReaching the Rich in Latam
The size of the affluent market in Latin America, media preferences and shopping habits.
View ArticleHow Latin American Women Use the Internet
A recent poll of nearly 3,000 women across Latin America sheds light into their online behavior—and how to best reach them with digital ads.
View Article50 Quick Facts about Latin American Media
We reveal what's happening across the different forms of media in key markets in Latin America.
View ArticleThe Latest on Brazil’s Internet Audience
In March 2013 comScore released its newest report about the online audience in Brazil: here’s a look at the most important data points for marketers, media and advertising professionals.
View ArticleHow to Reach the 4 Top Segments of Internet Users in Mexico
The best sites to reach the most important groups of Mexican Internet users.
View ArticleIn Brazil, Internet Surpasses Newspapers in Ad Spend
Recent figures from IAB for 2012 suggest that Internet is the #2 medium in Brazil in terms of ad spend.
View Article5 of the Hottest Growth Markets in Brazil for 2013
Recent studies from a range of sources reveal the markets in Brazil that are growing the fastest—and the most.
View ArticleOnline Ad Spend Grows Strongly in Latam
A review of the growth in online ad spend in Latin America’s major markets.
View Article4 of the Biggest Myths about Online Advertising in Mexico
Using hard data from a range of studies and sources, we separate fact from fiction.
View ArticleThe Most Valuable Brands in Latam
A new report from WPP reveals the top 50 brands in Latin America in terms of value.
View Article6 Reasons Why Internet Advertising is the Best Way to Reach Brazilians
Results from Brasil Conectado 2, a study from IAB Brasil and comScore.
View Article7 Key Statistics about Brazilian Consumers
We reviewed a number of studies of Brazilian consumers to extract the most important points for media, marketing and advertising professionals.
View Article6 Key Statistics about Latin American Consumers
We reviewed a number of studies of Latin American consumers to extract the most important points for media, marketing and advertising professionals.
View ArticleProfiling the Average Internet User in Brazil
A recent report from IAB Brasil brings together data from a wide range of sources to help marketers and advertisers understand the average Internet user in Brazil.
View ArticleUS Media Consulting is Hiring
As part of its continued expansion, US Media Consulting is looking to fill a range of positions. In its Miami office, the company is seeking an Accounts Receivable Specialist to handle invoicing and...
View ArticleProgrammatic Buying: The Future of Digital Media Campaigns
A new approach to digital media buying that promises to change the industry forever.
View ArticleThe Latest on Latam’s Emerging Internet Markets
New studies offer fresh perspectives on the online markets of Chile, Ecuador, Peru and Uruguay.
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